The united colours of cycling (and a neat bit of marketing)

This little video from Halfords (of all places) has been doing the rounds on Twitter today. It really is a very nice piece of work, which floats my boat both as a marketer, and as a cyclist.

All forms of pedalling life is here!

(I think that’s ‘me’ at 0:22 – tea is my sports drink of choice…)

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